Angry Birds is the first sleeve sponsor for Everton F.C.
Officially announced in a release yesterday, the sponsorship is the first of the 2017/2018 season now that players can carry the names on the arms of their shirts.
Angry Birds (@AngryBirds) September 17, 2017
"Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise," said Alan McTavish, Head of Commercial at Everton. "The lead character in the Angry Birds universe is known as Red - and it is great to know he is now a Blue."
Both partners took to Twitter yesterday to express their excitement at the new relationship, and of course it was met with mixed and sometimes hilarious reactions.
Check out the full announcement on Everton's website here.
Emily Sowden 18 September 2017